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Capabilities / Trademarks & Copyrights

Trademarks & Copyrights

Protecting assets worldwide.

Husch Blackwell counsels clients on the strategic use of trademarks, service marks, copyrights, trade dress, and product and packaging configurations. Our law firm's trademark team has helped register thousands of trademarks worldwide for clients such as Naturalizer, Famous Footwear, Sunbeam, Build-A-Bear Workshop and Conagra. We also actively manage domestic and global trademark portfolios and provide surveillance of marks in the United States and abroad.

Our firm's trademark law team develops corporate and brand identity programs for startups, as well as for companies that are rebranding or entering new markets. We offer intellectual property audits designed to identify trademark protection opportunities, as well as licensing services. Our trademark and copyright law team also develops innovative litigation strategies to enforce, defend and advance clients’ intellectual property interests.

Representative Experience

  • Represented the American Society of Composers, Authors and Publishers (ASCAP) and the Recording Industry Association of America in several copyright infringement matters;
  • Obtained a favorable settlement on behalf of an agricultural seed coating company in a trademark infringement case;
  • Managed the trademark portfolio for ConAgra Foods Inc., with approximately 4,000 foreign and domestic individual trademark registrations.
  • Managed the trademark portfolio for Lucky Bucket Brewing Co., based in Nebraska.
  • Directed the trademark portfolio for SchillingBridge Winery Microbrewery, based in Nebraska;
  • Managed the trademark portfolio for Sergeant’s Pet Care Products Inc., an international pet product company;
  • Advised sporting goods company in trademark infringement/unfair competition litigation filed in a Wisconsin federal court. Plaintiff alleged client infringed trademark for fishing tackle eye cleaning tools and sought statutory damages in excess of $1 million. Prior to trial, and after the denial of plaintiff’s motion for summary judgment, the case was settled upon terms favorable to client;
  • Represented client in trademark dispute before the Canadian Trade-marks Opposition Board. After receiving evidence, the board ruled in client’s favor and refused the registration of the challenged trademark.
  • Counseled sporting goods company in trademark infringement and unfair competition litigation filed in a Missouri federal court. Matter arose out of defendants’ unauthorized use of trademarks that were confusingly similar to client’s registered mark. Parties ultimately agreed to settle case upon terms favorable to client;
  • Prosecuted a lawsuit on behalf of a trademark owner in the study abroad industry against a competitor over the latter's use of a confusingly similar name. Reached a settlement whereby the competitor agreed to change its name, agreed to the entry of a permanent injunction to keep it from using the similar name and paid damages to client.
  • Defended an Austin, Texas-based high-tech company in a trademark infringement lawsuit filed against it in Boston, Mass., by Harvard University;
  • Drafted, prosecuted and obtained patent and trademark applications for U.S.- based and foreign-based companies in the field of medical devices, chemical coatings and compositions, drugs, industrial machinery, controls, industrial parts, packaging and housewares;
  • Managed the patent and trademark portfolio for many multinational corporations in the consumer products industry.
  • Managed foreign trademark portfolio for multiple brand divisions of Jarden Corp. and represented them in many foreign opposition matters enforcing clients’ rights abroad;
  • Represented several packaging manufacturers, including Nova Packaging Systems Inc., White Systems Inc. and Sencorp Inc., in obtaining patents and trademarks to expand their scope of protection and limit competition. Patent portfolios created to cover not only the clients’ products but also the machinery and methods used to produce such products;
  • Represented a manufacturer of chlorine and sodium hydroxide with various intellectual property matters, including technology licensing and trademark and copyright guidance. In 2010, led a Husch Blackwell team that helped this client negotiate a licensing transaction in which it acquired a key piece of new bleach-production technology, which it is now in the process of rolling out to all of its bleach-production facilities.
  • Managed all intellectual property-related work for one of the largest suppliers of rigid (glass and plastic) packaging in the United States, including utility and design patent prosecution, trademark and copyright guidance, licensing and infringement matters;
  • Counseled one of the largest automotive lamp manufacturers in the world with all of its intellectual property matters, including utility and design patent prosecution, trademark guidance and intellectual property infringement matters;
  • Obtained dismissal of a trade secret misappropriation claim for lack of standing brought against a national manufacturer of aluminum cans. Williamson v. Rexam Beverage Can Co ., 497 F. Supp.2d 900 (S.D.Ohio 2007)
  • Argued before the Trademark Trial and Appeal Board and obtained reversal of the trademark examiner’s refusal to register under Section 2(d) In re Capital Blue Cross , Serial No. 78869843.
Articles | October 2019
Trademark Considerations for Startups
Blog | July 30, 2019
TTAB Harshes Vibe
Articles | February-March 2019
Protecting Your Brand: Trademark Considerations for Startups

Husch Blackwell associate Myers Dill outlines key points about trademarks that startups should consider.

Media Mentions | October 18, 2021
Missouri Lawyers Media: WJA 2021: Kristine L. Kappel
Media Mentions | October 16, 2019
The Missouri Bar: MoveMakers & NewsMakers 10/16/19
News Releases | August 15, 2019
Husch Blackwell Places 143 Lawyers in 2020 BL Rankings' Best Lawyers in America®

The firm has eight "Lawyers of the Year" and 11 attorneys appearing on the list for the first time.

Testimonials Jamie Hawken, Vice President and General Manager, Utility Concrete Products LLC

"The advice and service that we get from Husch Blackwell are second to none. We work with several other firms for matters outside of intellectual property, and the experience just simply is not the same. Most importantly, the Husch Blackwell team offers the one thing that all clients are ultimately looking for in an attorney: SUCCESS."

Read how invested partnerships make a difference
Testimonials Recent Intellectual Property webinar attendee

"This is the best webinar CLE I have been to this year, and maybe last year, too. Extremely informative and well presented. I never save the video and rarely save the materials from CLE's, but this one is getting its own folder."

Read how invested partnerships make a difference
Client Results

Client wins summary judgment in copyright suit over ownership of course materials.

Read full case study

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