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Capabilities / Advertising & Marketing

Advertising & Marketing

Counseling clients on advertising and marketing laws, regulations and rights.

Husch Blackwell’s advertising and marketing law services address four main areas: clearance, transactions, regulatory compliance and dispute resolution. We guide advertisers and agencies on strategies for promoting products and services while minimizing the risks that accompany online and print advertising, food labels, product claims, coupons, sweepstakes, endorsements and sponsorships.

We strive to help clients quickly and efficiently comply with advertising, trademark and copyright laws; state and federal regulations; and rights of publicity. We counsel clients on general advertising terms and usage, and on regulatory compliance with specific industry standards, the Federal Trade Commission (FTC), state attorneys general, the National Advertising Division of the Better Business Bureau and the Children’s Advertising Review Unit.

Representative Experience

  • Managed the legal aspects of relationships with advertising agencies and media buyers for an annual advertising budget of more than $1 billion and developed forms to be used by media buyers for online advertising purchases and television and movie product placements;
  • Defended advertising company Vertis in right of publicity lawsuit filed by basketball’s Michael Jordan, who sought more than $10 million in damages over an advertising tribute. Obtained dismissal of claims for client;
  • Counsel to 500 agricultural biotechnology corporation, responsible for reviewing print, radio and television advertising content;
  • Represented a telecommunications client before the National Advertising Division and prevailed in a challenge of rival telecommunications company’s advertisement.

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