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Overview

Tara’s practice – identifying, registering and enforcing client trademarks – perfectly intersects her legal and public relations skills.

Tara works closely with clients at every stage of the trademark process in a variety of industries, including manufacturing, technology and transportation, and, most recently, the evolving cannabis industry.

Tara’s trademark practice is three-fold. She first assists clients with identification of trademarks and other intellectual property. If these assets are unregistered, she then conducts a thorough trademark clearance search, and creates custom strategies for protection of these marks on the federal and state levels. Second, Tara counsels clients through the application process and subsequent maintenance filings with the U.S. Patent and Trademark Office (USPTO). Finally, she helps with enforcement of trademarks, determining how to best assert client rights against unauthorized third-party users.

Educating clients on the proper use and proactive protection of trademarks and intellectual property under applicable federal and state laws is key for Tara. She presents on topics such as choosing a strong trademark and online enforcement strategies for businesses. Tara also works with legal cannabis clients to choose and protect trademarks in this evolving space. In addition, she handles copyright registration and enforcement work for clients and counsels businesses in the creation and operation of promotions and contests.


Industries

Services

Recognition

  • 2018 Top 100 St. Louisans You Should Know to Succeed in Business, St. Louis Small Business Monthly

Education

  • J.D., Drake Law School
    • with honors
      • Drake Journal of Agricultural Law, Junior Staff, 2011-2012, Editorial Board, Note Editor, 2012-2013
  • B.A., Pepperdine University
    • Public Relations and Psychology

Admissions

  • Missouri
  • California

Professional Associations and Memberships

Outside the Office

Tara stays current on pop culture, and spends time with her husband and dog.

Tara is a self-proclaimed “media junkie,” keeping up to date on movies and TV shows, especially fantasy dramas, murder mysteries and documentaries. She also enjoys “Game of Thrones,” Disney and “Harry Potter” trivia. She sets an annual reading goal for herself of 14 to 18 books, and has yet to fall short! Mostly, she likes to spend time with her husband and Labrador mix, Boone.

Community Leadership

Tara gives back by providing pro bono trademark and copyright counseling services to clients in need.

Tara works with both Volunteer Lawyers and Accountants for the Arts (VLAA) and Legal Services of Eastern Missouri. At VLAA, she helps artists across all disciplines start their small businesses. She provides assistance with product or company name protection and general intellectual property counseling, including running clearance searches, and helping artists to complete and file trademark applications with the USPTO. At Legal Services of Eastern Missouri, Tara conducts entity formation and trademark counseling services for general small business owners. She enjoys helping entrepreneurs get the legal assistance they need to allow them to do the work they love.

Follow Tara on Twitter