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Thought Leadership

Trademark and Copyright Issues in the COVID-19 Era

June 30, 2020
12:00 p.m. - 1:00 p.m. CT

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Issues in Higher Education Webinar Series

The upcoming school year presents unique challenges to institutions of higher education as they decide COVID-19-driven issues, such as whether to resume in-person courses in the fall, campus safety measures to avoid the spread of the virus, utilization of campus housing, limits on athletics and campus activities, and contingent plans should a “second wave” occur. But if campuses reopen, will the students return?

Convincing students that the new learning and campus environment is worth the cost of tuition may require new focused marketing and persuasive, catchy messaging to students and parents. This webinar will address intellectual property issues that can arise as schools rebrand themselves, shift to more online content and promote a new “college experience” in the COVID-19 era.


  • Review of marketing materials
  • Trademark clearance process
  • Should you register the mark?
  • When and where to register the mark
  • Avoiding copyright violations

Albert Carrion, Partner
Kathleen Rheintgen, Senior Counsel

Who Should Attend
General counsel and higher education industry leaders, in-house counsel, board members, senior administrators, deans, department chairs and faculty.

Continuing Education Credit
This program is pending approval for Colorado, Illinois, Indiana, Iowa, Kansas, Missouri, Nebraska, Tennessee, Texas and Wisconsin continuing legal education credit.

CARES Act, COVID-19 and Return-to-Work Guidance
Husch Blackwell provides guidance regarding COVID-19 updates, the CARES Act and rapidly changing state-by-state orders, including those that impact stay-at-home and return-to-work protocols. Contact these legal teams or your Husch Blackwell attorney to plan a way through and beyond the pandemic.

Questions? Contact Emily Kenyon at 816.983.8776.


Kathleen A. Rheintgen

Senior Counsel