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Thought Leadership

Speaker, "The Top Words in Legal Marketing," Legal Marketing Association Midwest Region

Speaking Engagements

Angela Quinn, Husch Blackwell's Chief Client Officer, will be joined by David Weinberger and Dustin Longstreth of One Story Branding, to present, "The Top Words in Legal Marketing," for the Legal Marketing Association (LMA) Midwest Region on Wednesday, May 8, 2024.

If you could only use one word to describe your firm, what would it be? Innovative? Trusted? Client-focused? Wouldn’t it be valuable to better understand how these words are being used and by what firms? Are these words emerging or are they tried and true? As you fight against increased competition, differentiating amongst competitors is paramount.

In this session, the 2024 “One Story Top Words in Law” study will be exclusively revealed. In the study, One Story Branding reviewed language from the 10 most prestigious law firms to rank the most used words and themes. What’s important about this session is that it reveals not just the words and themes but the “why” behind them.

The presenters will cover the findings and also share ways to better tell your firm’s true, relevant, and differentiated story. This will be a valuable session for marketing, business development, and recruiting professionals.

Key Takeaways:

  1. What words and themes are used and overused. 
  2. How top firms tell the true, relevant, and differentiated stories of their firms. 
  3. How brand attributes and values can connect or conflict with how a firm represents themselves with visuals and digital experience.
  4. How your own firm can better describe themselves to stand out or fit in.

For more information, visit the event website.


Angela S. Quinn

Chief Client Officer