Sabrina Neff will present, “Geolocation and Geofencing: Privacy, Consumer Protection, and Emerging Legal Risks,” at the ABA Business Law Fall Meeting 2026 on Thursday, September 3, 2026 in Chicago.
Businesses increasingly rely on geolocation and geofencing technologies to tailor marketing, manage risk, prevent fraud, and customize product offerings. Accordingly, regulators and plaintiffs’ attorneys are paying growing attention to how location data is collected and used and the potential risks to privacy and fairness presented.
This panel examines the legal and privacy considerations implicated by various uses of geofencing and geolocation software.
Panelists will discuss the potential benefits and uses of this technology as well as potential pitfalls surrounding is growing use. The discussion will focus on practical guidance for lawyers advising on responsible deployment and risk mitigation strategies.
For more information, visit the event website.