Skip to Main Content
 
Thought Leadership

Speaker, From "Cruelty-Free" to "Sustainable"; What Does it Mean and How Do You Capture Public Sentiment Without Exposing Your Company?, Digital Animal Health Summit

 
August 24 - 26, 2021

Related Industry:

Food Systems

Related Service:

Animal Health & Production
 
Speaking Engagements

Husch Blackwell attorney Mike Annis will speak at the Kansas City Animal Health Corridor's Digital Animal Health Summit.

Mike Annis will speak at the Kansas City Animal Health Corridor's Digital Animal Health Summit. The presentation below is available on demand through September 30, 2021: Animal Health Summit On-Demand Webinars

From “Cruelty-Free” to “Sustainable”; What Does it Mean and How Do You Capture Public Sentiment Without Exposing Your Company?

Consumers interest in social issues are impacting purchasing decisions, particularly in how their food is grown and produced. In the animal health industry, advertising concepts including terms like “happy cows”, “cage-free eggs” and “sustainably sourced” are facing legal claims from consumers, competitors and regulators alike. In this presentation, Mike Annis will examine the current state of false advertising claims direct to the animal health and production industries and those on the likely horizon as sellers attempt to attract consumers who are concerned with the issues of humanely and sustainably-sourced products.

Professional:

 

Stay updated.

Subscribe to receive Husch Blackwell’s news and insights.

Select your preferences