Who Said You Could Use My Name?

Husch Blackwell Partner Gary Pierson and other panelists explore the circumstances in which artists incorporate third parties'' trademarks, brand names and personal names into their own stage names and branding, without permission. The panel examines how the legal theories of Trademarks and Right of Publicity can expose bands with names like Dale Earnhardt, Jr., and Ringo Death Starr to liability. They use real-life examples, including recent litigation involving the estates of Paul Newman, Marilyn Monroe and James Brown.