TaRonda Randall will be joined by Chuck Ambrose of Husch Blackwell Consulting to present, “Asset or Liability? The Role of Athletics on Campus,” at the 2026 CACUBO (Central Association of College and University Business Officers) Annual Conference on September 28, 2026, in Omaha, Nebraska.
With the rapidly changing landscape–innovation is required to turn intercollegiate athletics from a major problem into an important part of the institution’s solutions–driving enrollment, net revenue, and an experiential impact on students that strengthens the overall value of the degree. Understanding the power of an athletic scholarship–it’s ability to yield students and provide a lever to improve net revenue production are all part of the equation.
For more information, visit the conference website.