Robyn Charles, Husch Blackwell's Director of Client Development, will present, "Up Your Ante: Stacking the Deck to Create a Successful Business Development Curriculum," for the Legal Marketing Association (LMA) Annual Conference on Thursday, April 4, 2024.
Building a thriving BD culture and developing successful business generators requires more than a single training experience. Drawing upon a wealth of experiences and approaches from multiple law firms, this program will explore how to strategically design a comprehensive BD curriculum to address the life cycle of attorney needs and opportunities while meeting them where they are. Through a dynamic mix of case studies, practical examples, and interactive discussions amongst program participants, attendees will gain valuable insights into how to utilize multiple types of training and development methods that cultivate a unified culture and approach to business development.
Topics:
- Define how to develop the foundation: understanding the essential components and infrastructure to design a blueprint.
- Discuss how to assemble the team: identifying the right collaborators to build your programs and get buy-in.
- Evaluate how to lead the buildout: managing the design, delivery and tools to create a cohesive system.
- Examine metrics and measurement: tracking progress, identifying success factors, and demonstrating ROI.
For more information, visit the conference website.