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Thought Leadership

IFA Quarterly Franchise Business Network Meeting


Husch Blackwell is pleased to host the quarterly 2011 IFA meetings and invites both franchisors and franchisees to attend the educational programs.

Topic: Leveraging Social Media for Your Brand

Given the growing popularity of social media sites, it is important to understand how to monitor, track, protect and manage trademarks and other brand use on social media sites such as Facebook, Twitter, YouTube, LinkedIn, Foursquare and Yelp. This meeting will address the use of social media from the perspectives of franchisees, employees, customers and competitors.

Areas to be covered in the context of social media include:

  • Trademark and copyright infringement
  • Metatags, keyword advertising, domain/user names and cybersquatting
  • Incorporating social media-specific provisions in franchise contracts, employment agreements and franchise policies
  • Brand monitoring, tracking and protection

Speaker: Cheryl Bisbee, H&R Block Assistant Vice President and Assistant General Counsel

Cheryl serves as Corporate Counsel for H&R Block, Inc. and has been with the company since 2006. She is primarily responsible for providing legal support to franchise operations in both the H&R Block and EXPRESSTAX franchise systems. Before joining H&R Block, Cheryl was in-house counsel for Universal Underwriters Group, a commercial insurance group and subsidiary of Zurich Financial Services. Prior to working for Universal Underwriters, Cheryl was in private practice as a sole practitioner representing individuals and business clients in civil and criminal matters.

Date & Time
Thursday, February 10, 2011
8:30 a.m. - Registration and Continental Breakfast
9 - 10 a.m. - Program

Husch Blackwell
Sanders Conference Room, 10th Floor
4801 Main Street
Kansas City, MO 64112

Parking is available in the Husch Blackwell spaces in front of the Plaza Colonnade building, as well as in the Public Library parking garage.