A married couple created and self-funded a profitable natural agricultural input business. They realized that to sustain growth, they needed to make substantial investments and expand management responsibilities that would take them away from customers and product. They decided to sell, but wanted a buyer who would understand and expand the business.
After receiving offers in a modified auction process, the couple chose a strategic buyer whose leader they knew. Intense negotiations resulted in a smooth transaction at a favorable price and a buyer who has invested in and expanded the business.