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Overview

Organizations rely on Samantha to not only clearly convey their possible strategies, but also help them analyze the risks and benefits associated with each option.

Samantha focuses her practice on advertising and marketing, promotions, privacy, securities, commercial contracts and licensing, real estate joint ventures, and general corporate law. She strives to help clients reach informed decisions that are right for their businesses.

Whether seeking advice on the legality of digital marketing strategies or structuring contests and sweepstakes, clients often come straight to Samantha for their advertising and promotional needs. When assisting clients with promotions, she is regularly involved through each stage of the process – from advising on the legality of various entry methods, to preparing registrations, official rules and advertising disclosures, to counseling on prize restrictions and winner releases.

Samantha also provides guidance on the proper management of consumer review websites, including preparing terms and conditions and advising on necessary disclaimers. She understands the complicated regulations surrounding new technologies and their use in digital marketing. Samantha is adept at advising on the content of advertisements as well, such as claim substantiation, product labeling and endorsement disclosure requirements.

In the corporate law arena, Samantha works most often with clients to address issues related to commercial contracts and licensing, corporate governance, mergers and acquisitions, privacy and securities laws. She acquires data up front and uses her keen analytical skills to look for gaps that may create future problems. She employs her acute attention to detail and creative critical thinking abilities to protect clients and reduce the likelihood of disputes or complications.


Services

Recognition

Missouri Bar Pro Bono Wall of Fame, 2016-2017

Education

  • J.D., Washington University in St. Louis School of Law
    • CALI Excellence for the Future Award: Commercial Real Estate Practice & Drafting
    • Washington University Law Review, Vol. 92 Executive Editor
  • B.S., Truman State University
    • Omicron Delta Kappa Honors Society, President

Admissions

  • Missouri
  • Illinois

Professional Associations and Memberships

  • American Bar Association 
  • Bar Association of Metropolitan St. Louis
Experience
  • Advises on the legality of various advertising methods and strategies, including commercial e-mails under the CAN-SPAM Act, text messaging and phone calls under the TCPA and TCFAPA, FTC guidance on mobile applications, data collection from minors under COPPA, native advertising restrictions, privacy considerations, and social media platform guidelines
  • Streamlined the governance structure of a national nonprofit organization by dissolving several regional affiliates, merging other affiliates into the national entity, amending and restating the bylaws, and revising the mission statement.
  • Evaluates comparative advertising claims, with success employing effectual cease and desist orders
  • Prepares and reviews official rules, required advertising disclosures, winners releases and state registrations (if applicable) for contests, sweepstakes, and raffles; prepares required disclosures and disclaimers for coupons, rebates, and similar discount promotions
  • Reviews advertisements for compliance with all applicable laws, including substantiation requirements for various claims and product labeling (e.g., performance claims, Made in the USA labels, environmental claims), prohibitions on misleading statements under the Lanham Act, and endorsement disclosure rules
  • Regularly advises on legality and structure of various types of consumer promotions (including contests, sweepstakes, giveaways, charitable raffles, discounts, and rebate promotions)
Outside the Office

A true animal lover, Samantha has four pets at home.

Her two cats and two dogs are all rescues and love playing together, despite their size differences (one of her dogs is a Great Dane!). When they’re not taking care of their zoo, Samantha and her husband are self-professed “foodies” who enjoy exploring the St. Louis food scene and traveling. Depending on the time of year, you can find Samantha at Busch Stadium cheering on the St. Louis Cardinals or setting lineups for her fantasy football teams.

Community Leadership

Samantha has an active pro bono practice, frequently helping members of her local community organize and start small businesses through the Legal Services of Eastern Missouri’s Community Economic Development Program and St. Louis Volunteer Lawyers and Accountants for the Arts. In addition, she enjoys counseling locally-based nonprofits, such as the Saint Louis Fashion Fund and Type Hike, on a broad variety of business issues.

She strives to give back to her community in a non-legal capacity too, such as through her membership on the Board of the Young Friends of the Humane Society of Missouri – helping homeless animals get second chances.