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Julian helps clients find strategic solutions and capture opportunities in the highly regulated healthcare environment.

For more than 30 years, Julian has worked in the healthcare and life sciences industries. He represents healthcare providers and healthcare technology companies on a wide range of regulatory compliance, operations, transactions, litigation and business matters.

Julian’s work includes representing providers in Texas Medical Board license and federal health program cases. Clients seek his help in maximizing healthcare provider opportunities and navigating Food and Drug Administration (FDA) regulation. He also has extensive experience representing clients on matters involving healthcare technology, including emerging technologies with big data, artificial intelligence, telemedicine and telehealth.

Julian assesses clients’ situations at both the macro and micro levels, shepherding projects through in an environment where solutions are not always easy to see. He solves complex problems and guides clients in optimizing the relationships between health systems and physicians, in order to increase quality of care and maximize business opportunities for everyone involved.

Before attending law school, Julian worked in immunology, cell biology and genetics research at the University of Texas M.D. Anderson Cancer Center and the Baylor College of Medicine. This experience provides him with a unique perspective that helps him better understand clients.




  • Austin Monthly magazine, Top Austin Attorney, Health Care Law, 2019-2020
  • Austin Chamber of Commerce Volunteer of the Year, Education, 2016
  • BL Rankings’ Best Lawyers in America®, Health Care Law, 2010-2021
  • Chambers USA, Healthcare, 2020
  • Martindale-Hubbell AV Preeminent
  • Texas Young Lawyers Association, President's Award of Merit
  • Thomson Reuters' Texas Super Lawyers, Rising Star, 2004, 2007


  • J.D., Texas Tech University School of Law
  • B.S., University of Houston
    • Biology


  • Texas
  • U.S. District Court, Eastern District of Texas
  • U.S. District Court, Northern District of Texas
  • U.S. District Court, Western District of Texas

Professional Memberships and Certifications

  • American Bar Association: Chair, Medical Industry Coordinator, Vice Chair Interest Group Leadership Team, Vice Chair Sponsorship Committee; Co-Chair, Physicians Issues Interest Group, 2011-2013; Co-Chair, Physician Legal Issues Conference Planning Committee, 2012-2013  
  • American Health Law Association, 2003-present
  • American Society of Medical Association Counsel
  • American Telemedicine Association
  • Austin Bar Association: Health Law, Litigation and Administrative/Public Law Sections; Adoption Day Committee; Medical/Legal Committee
  • Austin Health Lawyers Group
  • Austin Young Lawyers Association
  • Hispanic National Bar Association
  • Hispanic Bar Association of Austin
  • State Bar of Texas, Advanced Administrative Law Continuing Legal Education Planning Committee; Health Law, Litigation and Administrative/Public Law Sections; Disability Issues Committee; Pattern Jury Charge Committee; Malpractice, Premises & Products
  • Texas Association of Defense Counsel
  • Texas e-Health Alliance
  • Texas Young Lawyers Association, National Trial Competition Committee, Vice-Chair, 2002-2003; State Moot Court Committee
  • Negotiated and drafted professional contracts, guidelines and service agreements for electronic intensive care units (eICUs) and for providers using telemedicine to expand their outreach efforts for patient care.
  • Assisted telemedicine clients in navigating state requirements and standard of care issues.
  • Counseled healthcare providers on licensure issues for direct-to-patient and remote monitoring telemedicine business models.
  • Provided fraud and abuse guidance and compliance counseling for healthcare providers with multistate footprints, including anti-kickback statutes, physician self-referral laws, fee-splitting rules, healthcare marketing and corporate practice of medicine.
Seminars | October 12, 2018
Annual Texas Health Law Conference
October 12, 2018

Please join Husch Blackwell and Berkeley Research Group for our 16th Annual Texas Health Law Conference in Austin.

Media Mentions | July 28, 2020
Austin Monthly: Austin's Top Attorneys 2020
News Releases | August 15, 2019
Husch Blackwell Places 143 Lawyers in 2020 BL Rankings' Best Lawyers in America®

The firm has eight "Lawyers of the Year" and 11 attorneys appearing on the list for the first time.

News Releases | August 06, 2019
Austin Monthly Names 12 From Husch Blackwell as Top Austin Attorneys

The Top Austin Attorney listing was compiled through an online peer-voting process.

News Releases | August 15, 2018
Husch Blackwell Places 143 Lawyers in 2019 BL Rankings' Best Lawyers in America®

The Best Lawyers in America® has listed 143 Husch Blackwell attorneys in its 2019 directory. The firm has eight "Lawyers of the Year" and five attorneys appearing on the list for the first time.

Media Mentions | July 10, 2018
Advisory Board: Legal hurdles standing in the way of telehealth (and how they might be overcome)

Julian Rivera explores current telehealth regulations, how they’ve shifted in recent years, and what legal challenges providers may still face.

Outside the Office

Julian adores his family.

He, his wife and two daughters enjoy spending time with friends and extended family. Influenced by Julian’s retired librarian mother, they are all passionate about reading and writing. They love to travel to new places and appreciate the history and culture, how it is similar to where they live, yet wonderfully different.

Julian keeps his head clear by participating in outdoor activities such as trail running, hiking and outdoor sports.

Community Leadership
  • Austin Chamber of Commerce, Education and Talent Development Council, 2013-present
  • Adoption Advocates Inc., Board of Directors, Chair, 2011-2014
  • Travis Community Education Foundation, Mentor Support Program, 2007-2010
  • Advocacy Incorporated, Board of Directors, Chair, 2004-2006
  • Austin State Hospital Volunteer Services Council, Board of Directors, 2006-2009
  • Capital Area United Way, Community Investment Impact Committee, 2001, 2003
  • Mental Health America (formerly known as National Mental Health Association), Board of Directors, 2006-2009
  • Mental Health Association in Texas, Board of Directors, Executive Committee, 2005
  • Seton Cove, Physician/Attorney Forum Planning Committee, 1998

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