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Adena assists companies on three key tiers of the alcohol beverage industry – licensing, labeling and compliance – and has industry experience in all 50 states, which is critical in the heavily regulated sector.

For more than a decade, Adena has counseled clients on liquor licensing and compliance, representing hotels, restaurants, distillers, brewers, wineries and distributors that need licenses to launch or expand their businesses.

She also advises clients on marketing and advertising compliance, franchise protection, labeling regulations and trademark applications. She has extensive knowledge concerning licensing violations and all matters involving beverage formulas.

Adena has experience with state, local and federal regulatory agencies, including the Alcohol and Tobacco Tax and Trade Bureau, which is part of the U.S. Department of Treasury.

She works to assure the long-term stability of clients’ businesses by anticipating issues likely to arise, and works hand-in-hand with clients to verify they are properly licensed and in compliance with all government rules.

Dedicated to
pro bono service.
Dedicated to
pro bono service.




  • J.D., California Western School of Law
  • B.A., Brandeis University
    • Psychology


  • California
  • U.S. District Court, District of New Jersey
  • District of Columbia
  • New York
  • New Jersey

Professional Memberships and Certifications

  • American Bar Association, Food and Supplement Section
  • National Conference of State Liquor Administrators (NCSLA)
  • National Alcohol Beverage Control Association (NABCA)
  • National Association of Licensing and Compliance Professionals (NALCP)
  • New Jersey Division of Alcoholic Beverage Control Advisory Committee


The Hon. Kenneth S. Levy, New Jersey Superior Court, 2005-2006


  • Hebrew, fluent
  • Spanish, conversant
  • Assisted one of the fastest growing hospitality companies in transitioning and licensing 200+ hotels.
  • Regulatory and license review for TravelCenters of America in preparation for the sale of its QSL division.
  • Working with new tequila start-up company to secure licensing for its US debut.
  • Re-licensing of a statewide NV importer/wholesaler following a change in ownership.
  • Helped small wholesaler settle state inquiry into credit practices.
  • Helped hotel client reconfigure and relicense 15 hotels in three months.
  • Monitors in excess of 1,000 annual licenses for a single client.
Outside the Office

Adena enjoys music, reading, cooking and spending time with her three children.

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