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Overview

Adena assists companies on three key tiers of the alcohol beverage industry – licensing, labeling and compliance – and has industry experience in all 50 states, which is critical in the heavily regulated sector.

For more than a decade, Adena has counseled clients on liquor licensing and compliance, representing hotels, restaurants, distillers, brewers, wineries and distributors that need licenses to launch or expand their businesses.

She also advises clients on marketing and advertising compliance, franchise protection, labeling regulations and trademark applications. She has extensive knowledge concerning licensing violations and all matters involving beverage formulas.

Adena has experience with state, local and federal regulatory agencies, including the Alcohol and Tobacco Tax and Trade Bureau, which is part of the U.S. Department of Treasury.

She works to assure the long-term stability of clients’ businesses by anticipating issues likely to arise, and works hand-in-hand with clients to verify they are properly licensed and in compliance with all government rules.


Industry

Services

Education

  • J.D., California Western School of Law
  • B.A., Brandeis University
    • Psychology

Admissions

  • California
  • U.S. District Court, District of New Jersey
  • District of Columbia
  • New York
  • New Jersey

Professional Associations and Memberships

  • American Bar Association, Food and Supplement Section
  • National Conference of State Liquor Administrators (NCSLA)
  • National Alcohol Beverage Control Association (NABCA)
  • National Association of Licensing and Compliance Professionals (NALCP)
  • New Jersey Division of Alcoholic Beverage Control Advisory Committee

Clerkship

The Hon. Kenneth S. Levy, New Jersey Superior Court, 2005-2006

Languages

  • Hebrew, fluent
  • Spanish, conversant
Experience
  • Helped small wholesaler settle state inquiry into credit practices.
  • Helped hotel client reconfigure and relicense 15 hotels in three months.
  • Monitors in excess of 1,000 annual licenses for a single client.
Thought Leadership
Outside the Office

Adena enjoys music, reading, cooking and spending time with her three children.