Arkadia represents domestic and international clients on numerous issues relating to brand protection and building brand awareness and engagement. Her practice includes enforcement and prosecution of trademarks and copyrights, as well as handling domain name disputes and UDRP filings.
Additionally, Arkadia advises clients on various promotion-related issues, including social media-based promotions, sweepstakes and contests and other campaigns, and provides advice and recommendations relating to legal issues and terms and conditions for various social media platforms. She also counsels clients regarding user-generated content, use of brand ambassadors, e-mail marketing and general advertising review. Arkadia has experience in reviewing a variety of marketing and advertising related materials for compliance with the FTC’s Endorsement Guides, the .com Disclosures, the Green Guides, state comparative pricing laws and privacy concerns.