Angela Quinn, Husch Blackwell's Chief Client Officer, will participate in the panel, "Transform Your Annual Planning Process from Budget Management to Growth Engine," for the Legal Marketing Association on September 1, 2021.
It's annual planning time, and you need to determine your firm's priorities across the spectrum of marketing, business development and client relations to deliver the greatest impact to your firm and team, given limited resources and attention. During this program, panelists will address how to take a traditional budget-driven process with an emphasis on "central" marketing and transform it into a revenue growth-oriented, target-based, data-driven process.