Mike Annis will speak at the Kansas City Animal Health Corridor's Digital Animal Health Summit. The presentation below is available on demand through September 30, 2021: Animal Health Summit On-Demand Webinars
From “Cruelty-Free” to “Sustainable”; What Does it Mean and How Do You Capture Public Sentiment Without Exposing Your Company?
Consumers interest in social issues are impacting purchasing decisions, particularly in how their food is grown and produced. In the animal health industry, advertising concepts including terms like “happy cows”, “cage-free eggs” and “sustainably sourced” are facing legal claims from consumers, competitors and regulators alike. In this presentation, Mike Annis will examine the current state of false advertising claims direct to the animal health and production industries and those on the likely horizon as sellers attempt to attract consumers who are concerned with the issues of humanely and sustainably-sourced products.