An important recent development regarding the potential unauthorized use of brands on the Internet might be of interest to you.
Facebook Inc. has announced that beginning Saturday, June 13, 2009, Facebook users will be allowed to create personalized usernames for their Facebook pages, in the form "facebook.com/yourname".
There is some risk that Facebook users may try to include third-party brands in their personalized Facebook usernames.
To address this concern, Facebook has provided an online procedure for brand owners to prevent their trademarks from being registered as Facebook usernames. Information for brand owners is available online.
The relevant registration form should be completed for each trademark by no later than Friday, June 12, 2009.
If you have any questions, please contact Samuel Digirolamo or your regular Husch Blackwell Sanders attorney.
Husch Blackwell Sanders LLP regularly publishes updates on industry trends and new developments in the law for our clients and friends. Please contact us if you would like to receive updates and newsletters, or request a printed copy.
Husch Blackwell Sanders encourages you to reprint this material. Please include the statement, "Reprinted with permission from Husch Blackwell Sanders, copyright 2010, www.huschblackwell.com." at the end of any reprints. Please also email info huschblackwell.com to tell us of your reprint.
This information is intended only to provide general information in summary form on legal and business topics of the day. The contents hereof do not constitute legal advice and should not be relied on as such. Specific legal advice should be sought in particular matters.